Homepage demo video for hedge fund software provider

Thursday, December 3rd, 2009 Posted in Our Work, Screencast Client | No Comments »

One of our more challenging jobs has been the construction of a homepage demo video for a top five independent alternative fund administration company. We worked with Butterfield Fulcrum via their ... Read more..

Startup Success Screencasting Podcast

Wednesday, April 1st, 2009 Posted in Screencast Interview | 5 Comments »

Bob and Pat of Startup Success were kind enough to interview me last week on the subject of how and why you should make screencasts to demo your software product.  ... Read more..

Interview: Lucas Holland, open-source screencaster at ShowMeDo.com

Monday, February 9th, 2009 Posted in Screencast Interview | 2 Comments »

Lucas Holland is an open-source user, screencaster and a long-time author of 49 tutorial screencasts at ShowMeDo.  I asked him some questions about how and why he screencasts.  Lucas and ... Read more..

Screencaster Interviews and Articles

Friday, January 30th, 2009 Posted in Screencast Interview | 12 Comments »

Learning from the experience of others is invaluable.  Here I'll pull together screencasting interviews by the experienced practitioners in our field. Ian Ozsvald (founder of ProCasts): The Art and Science of Screencasting ... Read more..

Reduce advertising costs by converting more visitors into users with screencasts

Thursday, January 15th, 2009 Posted in General | No Comments »

Screencasts are an effective tool for converting first-time visitors into signed-up users.  Improving your conversion rate is an often-overlooked part of the sales process yet you can save money and ... Read more..