The Screencasting Handbook upcoming Release 7

Sunday, January 3rd, 2010 Posted in The Screencasting Handbook | No Comments »

I'm very pleased to say that Release 7 of The Screencasting Handbook is almost ready for release (it'll be out within the week).  At over 90 pages it feels like ... Read more..

Marketing with screencasting interview for the Internet Marketing Podcast

Thursday, December 17th, 2009 Posted in General, Screencast Interview, The Screencasting Handbook | No Comments »

Yesterday I was interviewed by Andy White (author of Podcasting Unleashed) on the hows and whys of screencasting for marketing software products. Some of the links mentioned are listed ... Read more..

Homepage demo video for hedge fund software provider

Thursday, December 3rd, 2009 Posted in Our Work, Screencast Client | No Comments »

One of our more challenging jobs has been the construction of a homepage demo video for a top five independent alternative fund administration company. We worked with Butterfield Fulcrum via their ... Read more..

Screencast Software and Tips added to TheScreencastingHandbook

Tuesday, August 25th, 2009 Posted in Screencast Tutorial, The Screencasting Handbook | No Comments »

I've recently added a page of screencasting software to The Screencasting Handbook site, along with a blog post of 24 screencasting tips. The screencasting software page lists all of the packages ... Read more..

TheScreencastingHandbook.com is now online

Saturday, August 1st, 2009 Posted in General, MicroISV, Screencast Tutorial | No Comments »

I'm happy to say that TheScreencastingHandbook.com, our eBook about screencasting, is now live.  Right now we have the main site online with an email sign-up box. Today I'm fleshing out the ... Read more..

Startup Success Screencasting Podcast

Wednesday, April 1st, 2009 Posted in Screencast Interview | 5 Comments »

Bob and Pat of Startup Success were kind enough to interview me last week on the subject of how and why you should make screencasts to demo your software product.  ... Read more..

Interview: Lucas Holland, open-source screencaster at ShowMeDo.com

Monday, February 9th, 2009 Posted in Screencast Interview | 2 Comments »

Lucas Holland is an open-source user, screencaster and a long-time author of 49 tutorial screencasts at ShowMeDo.  I asked him some questions about how and why he screencasts.  Lucas and ... Read more..

Screencaster Interviews and Articles

Friday, January 30th, 2009 Posted in Screencast Interview | 12 Comments »

Learning from the experience of others is invaluable.  Here I'll pull together screencasting interviews by the experienced practitioners in our field. Ian Ozsvald (founder of ProCasts): The Art and Science of Screencasting ... Read more..

Reduce advertising costs by converting more visitors into users with screencasts

Thursday, January 15th, 2009 Posted in General | No Comments »

Screencasts are an effective tool for converting first-time visitors into signed-up users.  Improving your conversion rate is an often-overlooked part of the sales process yet you can save money and ... Read more..