On December 23th he tweeted asking for a professional screencaster hoping to get a new screencast in place for the Christmas season.  Crazy short timing!

Justin found ProCasts through Google – even though I’d planned to take the Christmas week off I could see the sense in delivering his screencast before Christmas.  iPhones were bound to be popular presents and indeed the iTunes store saw a 413% increase in traffic on Christmas Day compared to last Christmas.

In the space of 48 hours we agreed a script and I delivered this finished video for his frontpage on Christmas Eve – just in time for Christmas!

Introducing AppBeacon – a friendlier iTunes for iPhone/iPodTouch Apps from IanProCastsCoUk on Vimeo.

Justin has written-up the process – here’s the main benefit:

“My bounce rate has decreased about 7 percent per day.  Since having the screencast up, the site’s sign up rate has doubled”

He kindly adds:

“I would strongly suggest that anyone needing a screencast consider using Ian at ProCasts [my emph.].  He was very professional and provided great feedback and suggestions for making the screencast better.  I really appreciate his dedication and effort in getting the AppBeacon screencast completed before Christmas.”

The iFart application was featured – not by intent!  It appeared during the take and I already knew that it was a very popular app (techcrunch).  I figured that Justin could use the iFart appearence for marketing – and indeed he did (and despite the lack of votes this sent him several hundred visits alone):

“…I got some traffic from social media sites pointing out this little embarrassing situation.  I realized that this was actually going to help drive some traffic to the site.”

Do you need a professional screencast?  Do you want to get more sign-ups, more customer trials and educate more users about your software?  Get in touch and we’ll help you out.