Marketing with screencasting interview for the Internet Marketing Podcast
Yesterday I was interviewed by Andy White (author of Podcasting Unleashed) on the hows and whys of screencasting for marketing software products. Some of the links mentioned are listed here.
We discuss:
- How to get started at zero cost (using Jing (Win/Mac), QuickTime Pro (Mac), BBFlashBack (Win) and RecordMyDesktop (Linux))
- Professional screencasting packages (Camtasia and BBFlashBack Pro on Windows, ScreenFlow and Camtasia on Mac)
- Tips for structuring the demo
- Tips for audio production
- (briefly) The Screencasting Handbook
- (briefly) my ProCasts for professional screencasting
My interview runs for the last 20 minutes (from 0:37:00 to 0:52:00):
You can download the mp3 for offline listening.
Ian produces professional screencasts (ProCasts, twitter), writes The Screencasting Handbook and blogs (IanOzsvald.com).

The Marketing with screencasting interview for the Internet Marketing Podcast by ProCasts' Blog about Professional Screencast Production, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.0 UK: England License.
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