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Marketing with screencasting interview for the Internet Marketing Podcast

Yesterday I was interviewed by Andy White (author of Podcasting Unleashed) on the hows and whys of screencasting for marketing software products. Some of the links mentioned are listed here.

We discuss:

  • How to get started at zero cost (using Jing (Win/Mac), QuickTime Pro (Mac), BBFlashBack (Win) and RecordMyDesktop (Linux))
  • Professional screencasting packages (Camtasia and BBFlashBack Pro on Windows, ScreenFlow and Camtasia on Mac)
  • Tips for structuring the demo
  • Tips for audio production
  • (briefly) The Screencasting Handbook
  • (briefly) my ProCasts for professional screencasting

My interview runs for the last 20 minutes (from 0:37:00 to 0:52:00):

You can download the mp3 for offline listening.


Ian produces professional screencasts (ProCasts, twitter), writes The Screencasting Handbook and blogs (IanOzsvald.com).
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