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Crunch Tour for Disruptive Freelancer Accountancy System | ProCasts' Blog about Professional Screencast Production
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Crunch Tour for Disruptive Freelancer Accountancy System

Crunch.co.uk offer a new type of on-line accounting solution for UK freelancers.  Their system combines both a book-keeping system and in-house accountants who manage and sign-off the yearly books.  Nobody else offers this service in the UK…and that’s a part of the problem.

Many freelancers didn’t ‘get’ the idea, Darren Fell (CEO) came to us to get a homepage screencast that would explain what they offer to first-time visitors.

We had a crazy-short delivery time to fit in with their launch requirements, we met the deadline and now our screencast helps explain to first-time visitors exactly what Crunch offers them and why they should sign-up.

“An outstanding service! Procasts did a staggering turnaround within 1 week. Now it’s live it’s made a startling difference to bringing customers on board.  If you don’t have a ProCast on the front of your website, get one now! In my view this is the only fast and coherent way to convey your product or service proposition in 3 minutes.” – Darren Fell, Managing Director Crunch.co.uk

Several prominent freelancers had explained privately that they hadn’t shouted about Crunch, even though it is local and sounded useful, because they hadn’t seen it in action.  Once our screencast was complete these same mavens were able to tell others to watch the video and see it in action, making the idea behind Crunch far more easy to transmit.

We chose to tell the story of how you, the Freelancer, would use Crunch to add an invoice, add an expense, bill the client, add the resulting payment and see your overall financial position.  The screencast also discusses how banks will be integrated into Crunch’s offering later so you need never login to your bank to see if a payment has arrived, and how they’ll automatically sign-off your accounts at the year-end.

The creation process included identifying the target users and their needs, building the right story and integrating key benefits into the script.  We used Jing with the client (thanks Michael!) to see how they used the application and from there we scripted the final narration and actions.  Richard worked on the animations and Andy White voiced the narration.


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One Response to “Crunch Tour for Disruptive Freelancer Accountancy System”

  1. Hi Ian,

    The Crunch tour seems to be working it’s way round the web, this guy has integrated it into his blog – good news!

    http://www.accmanpro.com/2009/06/24/another-race-to-the-bottom/

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