New product-demo screencast for Orchestrate
Update – we just won an award for this screencast from TechSmith, woot!
We’ve just finished working on the following screencast for Andy (CEO) at Orchestrate to demonstrate their workforce scheduling software. This screencast replaces Andy’s earlier screencast that we’d critiqued, the new version appears on their Tour page.
“Working with Ian was a pleasure from beginning to end. He has a fantastic understanding of the steps involved in shooting a compelling screencast, combined with the ability to communicate with our target audience.
His approach was methodical and focused reflecting his extensive experience in this field.
I was very impressed with the new video, and we have received many compliments on how well it demonstrates the features of Orchestrate” – Andy Wright (CEO)
Our solution shows you ‘a day in the life of Orchestrate’, it shows you how easy it is to schedule jobs and see that they’re completed.
The goals are to show Operation’s Managers:
- It is very easy to learn
- Everything runs in the web-browser with no additional software
- Scheduling and rescheduling are easy
- There are no start-up fees or lock-ins
- Operatives provide a write-up after the job for Compliance
- Clients can see the status of all their jobs
The ultimate goal is to convince more visitors to the website to try Orchestrate, improving their conversion rate so they acquire new paying users without having to spend more on advertising.
Given the number of software solutions available to Operation’s Managers it was necessary for us to design the right screencast to convince them that this tool is the one they need. Our process involved:
- Profiling the intended viewers
- Analysing the needs of these viewers
- Dropping Andy’s approach of the Feature Tour
- Adopting the idea of a story
- Story-boarding to create the right story
- Creating a script that fulfills the story’s objectives
- Recording a prototype for critique
- Creating a finished screencast
- Providing YouTube, .flv and .mp4 versions
Now we are monitoring the results to see what kind of improvement the new screencast brings to Andy’s sign-up rate. Details on this will follow. Richard has blogged an entry from his point of view as the animator and co-creative and client-Andy has blogged a superb entry:
“I didn’t understand how to tell an engaging story about labour scheduling software, but the team at ProCasts did.”
If you want to more effectively convert your visitors into signed-up paying users, get in Contact to talk about our Examples and how we can help you.
Ian produces professional screencasts (ProCasts, twitter), writes The Screencasting Handbook and blogs (IanOzsvald.com).
The New product-demo screencast for Orchestrate by ProCasts' Blog about Professional Screencast Production, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.0 UK: England License.
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June 5th, 2009 at 2:13 pm
I am really impressed by the impact these changes have made in communicating the functionality of our application.
It has been a pleasure working with you on this.
Thanks!
June 5th, 2009 at 2:14 pm
It was great working with you too Andy!
Cheers,
Ian.
June 8th, 2009 at 5:24 pm
[...] Over in ProCasts we’ve just delivered a sales screencast production to Andy White (CEO) at Orchestrate to demonstrate their workforce scheduling software. Andy and I first spoke after he created his own screencast for Orchestrate’s launch, you can see some more details and a critique of his earlier screencast here. [...]
June 9th, 2009 at 3:42 am
[...] Andy Wright’s experience with Ian Oszval from ProCasts [...]
June 22nd, 2009 at 8:30 pm
[...] is shown here (YouTube), Andy has engaged us to work on a replacement, now shown here (also see our write-up for the new screencast). Here’s the [...]