Let me say – waking up to discover that our screencast for newly-relaunched US ecommerce site Ztail is featured in their TechCrunch coverage is really rather cool.

We deliberately added the screencast into YouTube for them so it could be easily added to blogs and news-outlets for increased coverage.  Initially they used Vimeo (but strictly-speaking that’s against Vimeo’s T&Cs) and then switched to YouTube so the peak viewership was recorded at Vimeo (but that’s now deleted).

Ztail host their own copy on their home-page.

Ellen worked with us to re-write the script using AIDA and other techniques to pique the viewer’s interest and keep those that could benefit from Ztail’s service watching through-out.

The Our Ztail screencast featured on TechCrunch by ProCasts' Blog about Professional Screencast Production, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.0 UK: England License.

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