http://blog.procasts.co.uk/2009/04/interview-with-screentoasters-rudy-viard/ Screencast Tutorials and Examples to help you make better screencasts Sat, 22 May 2010 14:41:25 +0000 http://wordpress.org/?v=abc hourly 1 http://blog.procasts.co.uk/2009/04/interview-with-screentoasters-rudy-viard/comment-page-1/#comment-708 Aktuelle Transaktionen: Veodia investiert in ScreenToaster | aquarius: Consulting für digitale Medien und Realisierung Wed, 15 Jul 2009 15:40:18 +0000 http://blog.procasts.co.uk/?p=329#comment-708 [...] Accounts: “Partnerships (thanks to our API) and Premium accounts will be the basis of our business model“. Laut Techcrunch ist der Erwerb eine gute Ergänzung für Veodia, deren hochwertige [...] [...] Accounts: “Partnerships (thanks to our API) and Premium accounts will be the basis of our business model“. Laut Techcrunch ist der Erwerb eine gute Ergänzung für Veodia, deren hochwertige [...]

]]> http://blog.procasts.co.uk/2009/04/interview-with-screentoasters-rudy-viard/comment-page-1/#comment-210 Ian Ozsvald Fri, 24 Apr 2009 10:05:49 +0000 http://blog.procasts.co.uk/?p=329#comment-210 John - I'm not sure if you're asking how they marketed themselves so well or 'why are screencasts good for marketing'? For ScreenToaster - they got themselves a lot of press by virtue of providing a super-easy-to-use service that previously required an installation (and usually purchase) of desktop software. ScreenCastle got even more press just after because their service is free, web-based and doesn't even require sign-up. As for why screencasts are good for marketing - if they're done properly then they're like having a friend sit next to you and give you the right demo that shows your problem being solved. You can trust the solution (you saw it working) and you know you can replicate the process - this is *much* more appealing than reading pages of text and trying to figure out if the product really does what it says it'll do. Hope that helps Ian. John – I’m not sure if you’re asking how they marketed themselves so well or ‘why are screencasts good for marketing’?
For ScreenToaster – they got themselves a lot of press by virtue of providing a super-easy-to-use service that previously required an installation (and usually purchase) of desktop software.
ScreenCastle got even more press just after because their service is free, web-based and doesn’t even require sign-up.
As for why screencasts are good for marketing – if they’re done properly then they’re like having a friend sit next to you and give you the right demo that shows your problem being solved. You can trust the solution (you saw it working) and you know you can replicate the process – this is *much* more appealing than reading pages of text and trying to figure out if the product really does what it says it’ll do.
Hope that helps
Ian.

]]> http://blog.procasts.co.uk/2009/04/interview-with-screentoasters-rudy-viard/comment-page-1/#comment-208 John Taylor Thu, 23 Apr 2009 23:20:34 +0000 http://blog.procasts.co.uk/?p=329#comment-208 Interesting blog post. What would you say was the most important marketing factor? Interesting blog post. What would you say was the most important marketing factor?

]]> http://blog.procasts.co.uk/2009/04/interview-with-screentoasters-rudy-viard/comment-page-1/#comment-155 ProCasts Blog » Screencaster Interviews and Articles Sat, 11 Apr 2009 12:20:58 +0000 http://blog.procasts.co.uk/?p=329#comment-155 [...] ScreenToaster’s Rudy Viard on why they’re building an on-line screencasting service [...] [...] ScreenToaster’s Rudy Viard on why they’re building an on-line screencasting service [...]

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