Screencasts are an effective tool for converting first-time visitors into signed-up users.  Improving your conversion rate is an often-overlooked part of the sales process yet you can save money and lose fewer visitors to competitors by embracing this technology.

Companies like Google and 37Signals have educated users to expect screencasts – have you profited from their benefits?

Your first-time visitors are often in a hurry to find the right solution to their problem – if you don’t effectively communicate all your benefits and answer their questions, the user could well return to google and find your competitors.

The symptom is high bounce-rates – you can easily improve these bounce-rates using a front-page screencast to teach your new visitors why you are the solution to their problem.

Don’t buy more traffic when you can easily convert more of your existing visitors into users!

Why do visitors like screencasts?

1. Nothing to install – they can watch passively and learn a great deal
2. No evaluation process – you demonstrate all they need to see
3. No need for annoying sign-ups or tool installation – they see it all working presented by a clear, calm, confident voice

“With technology advancing it is often better to see (and compare) new tools in action. … screencasts make it so easy to see what’s changed.” – Matt Sarjent (Senior Programmer) (source)

If the screencast demonstrates a solution to the user’s needs then they’ll want to know how to get involved.  You can further improve your conversions by showing them exactly how to sign-up to your service with a strong call to action – this removes another potential barrier to getting them involved and makes for more satisfied users

“My bounce rate has decreased about 7 percent per day. Since having the screencast up, the site’s sign up rate has doubled.” – Justin (CEO AppBeacon.com) (source)

The improvement in sign-ups and engagement-time give you a clear financial incentive to investigate screencasts.  Adding the video into your site is straight-forward, you can also track viewing metrics to understand how often the video is viewed:

“Within an hour, I had the video up on the site and had people watching it.” – Justin (CEO AppBeacon) (source)

Would you like to learn more about screencasting?  Watch our examples to see how other companies have lowered their costs by using screencasts to convert more visitors into users.

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Looking for a professional screen cast? Get in touch today via www.procasts.co.uk.

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