Alternative to iTunes – Introducing AppBeacon (and iFart!)
Justin of AppBeacon had a problem – too many users bounced from his site and didn’t learn how to find new iPhone and iPodTouch apps in his improved alternative to iTunes. Before Christmas he wanted a solution that would decrease bounces and increase sign-ups.
On December 23th he tweeted asking for a professional screencaster hoping to get a new screencast in place for the Christmas season (the new one would replace his original). Crazy short timing!
Justin found ProCasts through Google – even though I’d planned to take the Christmas week off I could see the sense in delivering his screencast before Christmas. iPhones were bound to be popular presents and indeed the iTunes store saw a 413% increase in traffic on Christmas Day compared to last Christmas.
In the space of 48 hours we agreed a script and I delivered this finished video for his frontpage on Christmas Eve – just in time for Christmas!
Justin has written-up the process – here’s the main benefit:
“My bounce rate has decreased about 7 percent per day. Since having the screencast up, the site’s sign up rate has doubled”
He kindly adds:
“I would strongly suggest that anyone needing a screencast consider using Ian at ProCasts [my emph.]. He was very professional and provided great feedback and suggestions for making the screencast better. I really appreciate his dedication and effort in getting the AppBeacon screencast completed before Christmas.”
The iFart application was featured – not by intent! It appeared during the take and I already knew that it was a very popular app (techcrunch). I figured that Justin could use the iFart appearence for marketing – and indeed he did (and despite the lack of votes this sent him several hundred visits alone):
“…I got some traffic from social media sites pointing out this little embarrassing situation. I realized that this was actually going to help drive some traffic to the site.”
Do you need a professional screencast? Do you want to get more sign-ups, more customer trials and educate more users about your software? Get in touch and we’ll help you out.
Ian produces professional screencasts (ProCasts, twitter), writes The Screencasting Handbook and blogs (IanOzsvald.com).
The Alternative to iTunes – Introducing AppBeacon (and iFart!) by ProCasts' Blog about Professional Screencast Production, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.0 UK: England License.
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January 9th, 2009 at 7:08 pm
[...] days running up to Christmas increase his sign-up rate for AppBeacon.com with a 3 minute front-page screencast. Being told “My bounce rate has decreased about 7 percent per day. Since having the [...]
February 18th, 2009 at 3:24 am
[...] I’d planned to take a whole week off for Christmas but could see the opportunity for Justin to build his business. In 48 hours we developed the script and I delivered a finished screencast on Christmas Eve, we’ve documented the process on our respective blogs. [...]
April 25th, 2009 at 9:10 pm
[...] Note that Justin has a clever bit of javascript for first-time visitors that pops a friendly ‘cloud’ onto the screen asking if you’d like a demo, this really drives up the number of video-views he gives to first-time visitors. More detail. [...]