Alternative to iTunes – Introducing AppBeacon (and iFart!)
Justin of AppBeacon had a problem – too many users bounced from his site and didn’t learn how to find new iPhone and iPodTouch apps in his improved alternative to iTunes. Before Christmas he wanted a solution that would decrease bounces and increase sign-ups.
On December 23th he tweeted asking for a professional screencaster hoping to get a new screencast in place for the Christmas season (the new one would replace his original). Crazy short timing!
Justin found ProCasts through Google – even though I’d planned to take the Christmas week off I could see the sense in delivering his screencast before Christmas. iPhones were bound to be popular presents and indeed the iTunes store saw a 413% increase in traffic on Christmas Day compared to last Christmas.
In the space of 48 hours we agreed a script and I delivered this finished video for his frontpage on Christmas Eve – just in time for Christmas!
Justin has written-up the process – here’s the main benefit:
“My bounce rate has decreased about 7 percent per day. Since having the screencast up, the site’s sign up rate has doubled”
He kindly adds:
“I would strongly suggest that anyone needing a screencast consider using Ian at ProCasts [my emph.]. He was very professional and provided great feedback and suggestions for making the screencast better. I really appreciate his dedication and effort in getting the AppBeacon screencast completed before Christmas.”
The iFart application was featured – not by intent! It appeared during the take and I already knew that it was a very popular app (techcrunch). I figured that Justin could use the iFart appearence for marketing – and indeed he did (and despite the lack of votes this sent him several hundred visits alone):
“…I got some traffic from social media sites pointing out this little embarrassing situation. I realized that this was actually going to help drive some traffic to the site.”
Do you need a professional screencast? Do you want to get more sign-ups, more customer trials and educate more users about your software? Get in touch and we’ll help you out.
Looking for a professional screen cast? Get in touch today via www.procasts.co.uk.
The Alternative to iTunes – Introducing AppBeacon (and iFart!) by ProCasts' Blog about Professional Screencast Production, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.0 UK: England License.
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January 9th, 2009 at 7:08 pm
[...] days running up to Christmas increase his sign-up rate for AppBeacon.com with a 3 minute front-page screencast. Being told “My bounce rate has decreased about 7 percent per day. Since having the [...]
February 18th, 2009 at 3:24 am
[...] I’d planned to take a whole week off for Christmas but could see the opportunity for Justin to build his business. In 48 hours we developed the script and I delivered a finished screencast on Christmas Eve, we’ve documented the process on our respective blogs. [...]
April 25th, 2009 at 9:10 pm
[...] Note that Justin has a clever bit of javascript for first-time visitors that pops a friendly ‘cloud’ onto the screen asking if you’d like a demo, this really drives up the number of video-views he gives to first-time visitors. More detail. [...]