One of our more challenging jobs has been the construction of a homepage demo video for a top five independent alternative fund administration company.
We worked with Butterfield Fulcrum via their London office to create this homepage demo video that explains their services to first-time website visitors, you can see the video on their homepage and below.
The challenge was to communicate the integration of their processes, people and technology without getting bogged down in detail. We also needed to tell a high-level story that would be relevant to possible clients and their investors since investors increasingly want transparency in the managing of their money, even though they may not use the system themselves.
“We believe that screencasting is a compelling new way of marketing our company and the team at ProCasts were true professionals and a pleasure to work with.” – Sheona Griffiths
We ran a workshop with Butterfield Fulcrum to fully understand their software, their clients and the needs of possible viewers. From there we constructed several story ideas and concepts for the animated segments. Richard created animation concepts, the story formed and after several draft videos we settled on the correct story. You can see the finished video below:
If you’d like a homepage demo video that explains your product then just get in contact.
Looking for a professional screen cast? Get in touch today via www.procasts.co.uk.